Citrus Hotels
Fresh, bright, uncomplicated.
14 midscale lifestyle hotels across Thailand and Malaysia — modern design, reliable service, and honest pricing for guests who know exactly what they want.
Brand overview
Citrus Hotels was designed for the fastest-growing segment in Asian travel: midscale guests who want modern rooms, a decent café-style breakfast, and fast Wi-Fi — and who will not pay for a ballroom they will never use.
The brand competes on quality-to-price ratio. Citrus properties average 80–150 keys, feature bright contemporary interiors, and are typically located close to business districts or transport hubs.
For property owners, Citrus tends to deliver strong ADR consistency and high occupancy year-round because the midscale segment is less cyclical than luxury.
What owners get
Lean operations model calibrated for midscale margins
Lifestyle F&B concept with low overhead
Centralised revenue management and OTA presence
Citrus brand standards and design guidelines
Monthly P&L reporting
Citrus loyalty integration with the Compass group programme